About Us

Our Mission: Clean Air Filters, Clean Air

At Better Way, our mission is to provide an unparalleled, professional-grade air filter cleaner for any industry that utilizes diesel engine trucks, 18-wheelers and heavy-duty equipment. This diesel air filter cleaner will enable our customers to significantly reduce operating costs, while protecting the environment by reducing fuel consumption and harmful emissions.

Our Founders

Thomas G. Reed – After earning his degree in Mathematics and Physics at East Carolina University, Thomas spent the first 16 years of his career working in telecommunications as a design and cost analysis engineer. Ensuring process efficiency continues to be a driving force in his life.

Entrepreneurial in spirit, Thomas went on to start and successfully run several companies, the largest of which was a facilities management firm. He produced exponential growth at that company, with management of over 2500 facilities across 19 states, before he sold it. He credits his success to providing good, quality products at a reasonable price.

Benjamin Woodward – Always mechanically inclined, Benjy started his first job in the industrial field at the age of 18, advancing quickly from machine shop apprentice, to team lead, to supervisor, to plant maintenance supervisor by the age of 22.

During his 12 years in the plant, he developed and fostered a philosophy based on profit through cost cutting. He was always devising ways to simplify, improve efficiency, and save his employers money. To that end, he updated, designed and even invented time-saving devices, some of which were patented. Now with the patented 360Clean diesel air filter cleaner (U.S. Patent No. 9,605,628), Benjy has invented a product that epitomizes his cost-cutting philosophy. This diesel air filter cleaner will prove to be his crowning achievement (thus far) by cutting filter and fuel costs in the transportation, construction and mining industries.

In 2014, Thomas and Benjy came together to form the Better Way Products LLC team, combining mechanical acumen with leadership and sound business judgment.

360Clean in demo truck